What is Digital Marketing?
Digital marketing is also known as Internet marketing ,In this we do promotion of product or company through all the channels of Internet like search engine, social media, websites, blog, email, YouTube, mobile app and many more platforms. Digital Marketing includes branding, design and services of the product which help in lead generation. Digital marketing have many methods such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, e-mail marketing, Blog Posting, Google Ads, Social Media Ads, YouTube Video Ads, Keyword Stuffing, content automation, campaign marketing, e-commerce marketing, social media optimization, e–books, and PC & Mobile games. Now Digital Marketing is becoming day by day best sources of advertisement for product.
Digital Marketing Tactics
The digital marketers have many tactics or component which makes each digital marketing campaign supports to achieve their overarching goals. And these tactics are having both organic (Free) and Inorganic (Paid) searches which provides complete promotion through inside and outside, Here’s some of the most common digital marketing tactics.
Search Engine Optimization (SEO)
This is the process of optimizing your website to achieve higher “rank” in search engine results pages, For this we increase the amount of website traffic by organic (or free) traffic your website receives. It has two part ON page seo and Off page seo.
- Domain Authority
- Websites Design
- Site Analysis or Competitor Analysis
- Link Building
- White Hat SEO
- Meta Description
- On page Optimization
- Off page Optimization
- SERP – Search Engine Results Page
- SEM – Search Engine Marketing
- Viral Marketing
This term denotes the creation and promotion of product or Organization by writing content with related stuff, assets and keywords for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
- PDF Submission
- Blog posts
- Ebooks and whitepapers.
- Online brochures and lookbooks.
Social Media Marketing
Through all Social Media platforms promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. this contains both organic(Free) and Inorganic(Paid) ADs. Some Social Networking Site are:
PPC is a method of driving traffic to your website by inorganic(Paid) type, a viewer every time click, watch, share, comment on your post Ad, some amount of money is charged One of the most common types of PPC are Google Adwords, Facebook Advert etc. which helps in brand awareness and lead generation of product. some terms related to PPC are CTR – Click-Through Rate, CPA – Cost per Acquisition, CPC – Cost per Click, CPM – Cost per Thousand etc. some Paid Traffics are:
- Facebook Advert.
- Twitter Paid ADs.
- LinkedIn Paid ADs.
- Google Adwords
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media accounts.
- Viral Marketing
- RSS – Really Simple Syndication
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
- Email newsletters.
- Social media post scheduling.
- Contact list updating.
- Lead-nurturing workflows.
- Campaign tracking and reporting.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customer nurturing.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:
- Reporter outreach via social media.
- Engaging online reviews of your company.
- Engaging comments on your personal website or blog.