The Most Popular Social Networks and its Monthly Active Users (MAU)
A social networking is a web application in which people builds a social network or social relation with other people who share similar personal or career interest, activity, background or real-life connection and Monthly Active User (MAU) is the key performance indicator (KPI) often used by these social networking sites. It is calculated by counting the number of unique users for a 30 day period. Calculating MAU helps determine the value of a social network site and finds the number of users who have an account and uses it on a monthly basis.
Facebook is on the top with 2.2 billion MAU. Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg. It is a social networking website and service where users can post comments, share photographs and links to news or other interesting content on the Web, play games, chat live, and stream live video. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.
Instagram has 700 million MAU. It is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010. It is also a popular marketing channel for brands, especially in the beauty, fashion, and luxury segment. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. An account’s posts can be shared publicly or with pre-approved followers. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users whom you choose to follow. Users can browse other users’ content by tags and locations, and view trending content and can “like” photos.
LinkedIn has 500 million members in 200 countries, out of which more than MAU. It is a business- and employment-oriented service that operates via websites and mobile apps. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn allows members to create profiles and connections with each other in an online social network which may represent real-world professional relationships. Members can invite anyone to become a connection. It has a “gated-access approach” where contact with any professional requires either an existing relationship or an introduction through a contact of theirs; it is intended to build trust among the service members. LinkedIn requires connections to have a pre-existing relationship. With a basic membership, a member can only establish connections with someone he has worked with, knows professionally, online or offline or has gone to school with. Premium subscriptions can be purchased to provide members better access to contacts in the LinkedIn database.
Twitter has 327MAU. It was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year. Twitter is an online news, social networking, and micro-blogging service, enabling registered users to read and post short messages known as “tweets”. In this networking site users post and interact with messages. Tweets were originally restricted to 140 characters, but since November 7, 2017, this limit was doubled to 280 characters for all languages except Japanese, Korean, and Chinese. Registered users can post tweets, but those who are unregistered can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or mobile apps. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.
Google plus has 3.5 million users is an Internet-based social network that is owned and operated by Google launched in June 2011. A user profile is a publicly visible account of a user that is attached to many Google properties. Its features include the ability to post photos and status updates to the stream or interest-based communities, group, different types of relationships into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums. It also includes several identity service sections, such as a contributor and other profiles area that let one link their properties across the web. These sections optionally link to other social media accounts one has, any blogs one owns or have written or sites one is a contributor to.